How we made the bedding market sheet the bed

A raw interview by Colin McIntosh
Founder and CEO, Sheets & Giggles

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About this raw interview

Did you know the best sheets in the world are made from eucalyptus trees? That's ok, nobody does (except the koalas).

S&G's lyocell bed sheets are naturally softer and more breathable than even the best cotton, and they're sustainable, too.

In June 2018, S&G became the #1 all-time crowdfunded bed sheets on Indiegogo (, in September we won first place at Denver Startup Week, and from October - December we shipped thousands of orders to 5-star reviews.

In 2019, we began the year by participating in Techstars Boulder as 1 of 10 companies selected for this year's highly selective class. In July 2019, we were featured as Amazon's Deal of the Day, earning time on's homepage because of our performance on the Amazon channel.

As an awesome benefit to our sheets' exceptionally high quality, S&G's bedding is sustainable, using up to 95% less water than cotton, 30% less energy, and ∞% less pesticides (i.e., we don't use any). You can sleep better and save the world – no sheet. | @SheetsGiggles

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